FROM BUSINESS REQUIREMENTS TO DIGITAL SOLUTIONS: MANAGING PROCESS TRANSFORMATION IN MULTINATIONAL ENTERPRISES

This thesis proposes a multi-level, process-first Digital Transformation framework for data-driven enterprises, validated through a real world case study in a global consulting firm. While automation and data centralization generated substantial improvements in efficiency and data quality, the analysis highlights critical weaknesses in process governance, monitoring practices, and organizational integration. The study shows that achieving sustainable digital maturity requires moving beyond technology led initiatives toward a Business Analysis oriented and BPM-driven transformation, supported by BizDevOps practices, process mining, and human-in-the-loop AI governance